Datatelligence (referred to sometimes as “DO”) has been in the online industry since the beginning of 2004, and is a subdivision of its parent Market Research company CRG Global, Inc., which began in the early 1980s.
Primarily sample comes from the actively managed gen-pop panel or targeted sample from specific sub-panels.
Affiliate partners are brought in which manage their own specific panels for non-US projects.
Most clients require multiple sample sources in addition to Datatelligence sample. This is a process we are familiar with.
If we are hosting the study, we enforce and match demographic quotas per panel to ensure we have equal representation. Panels are pre-bid and feasibility is known in advance. Panels which cannot meet the quota criteria are not brought on the study.
Duplications are handled by our system using security measures such as cookies detecting previous entry to our surveys, analysis of address and location if recruiting for a HUT, and contact verification. In addition, we have backend data analysis in our in-house QC system which can detect satisficers through IP recognition and survey behavior.
The DO panel is primarily used for Market Research purposes and nothing else.
DO will periodically send out “incidence checks” to gauge its effectiveness in targeting hard-to-get sample groups. Over the course of a few years, we have built smaller sub-panels and have targets on respondents for over 250 variables from Gamers, Car Owners, Illnesses, Alcohol Drinkers, Cell Phone Users/Providers, etc...
Any lack of feasibility in quotas will be communicated to our client before the project starts.
We always let our clients know up front if we cannot meet a certain quota and will give the option to outsource to our partners. Partners are selected through experience and long-time relationships in which we have a history of quality checks. Datatelligence programs have quality control measures built-in which are conducted on every panel, including our own. Panels that display repeatedly low QC ratings can be filtered out. Since we have been working with our partners for several years, we know who to trust and who to stay away from as far as behavioral sample and data quality.
Clients are never expected to pay for data they do not consider accurate or is not satisfactory.
The target population must first be defined or structured by the client. Usually census targets are desired and we will pull percentages based on expected fallout to match the desired number of click-through demographics. Sample targeting, census fallout, and accuracy are some of the core strengths of Datatelligence versus its competitors.
All quotas are nested within each other in our sample pulling system. Meaning, if there are 4 points to a desired sample pull (i.e. age, gender, region, ethnicity), all 4 points will be balanced within each other.
Datatelligence does not currently use a survey router.
Datatelligence keeps an optional profile of over 250 variables. All respondents who joined are encouraged to fill out this optional profile, and at this point about 70% of our panel has the majority of the extra data fields fill out.
Datatelligence also manages “sub-panels” for respondents to join. E-mails will be sent out every night to those who have not opt-in or opt-out of join the sub-panels or filling the extra profile data.
Members are encouraged to update their profile frequently when invited to surveys.
If there is no relevant profiling data held an “Incidence Check” can be ran free of charge.
Datatelligence invitations are sent via text only unless specifically stated otherwise, all mirror the same content. Variables which change in the e-mail will be the project number, time invested, and incentive amount.
All specifics about study content are not mentioned to make sure sample is as unbiased as possible.
Survey incentive amount is determined by length of survey. If it is a home use test, the time invested in testing a product also increases the incentive amount.
Datatelligence requires a general population incidence rate to help gauge price and feasibility (along with length of time or length of time in testing a product test to calculate fall out).
If it is a specific target, there are hundreds of variables that can be used to gauge what the estimated incidence rate would be.
If the IR is still in question, Datatelligence can run a free incidence rate check over a gen-pop or targeted sample based on general qualifiers specified by client.
Datatelligence routinely sends out surveys to its panelists asking them to gauge their experience in previously ran surveys, opinions on incentives, and general experience in being a member.
Since a large portion of the Datatelligence panel is recruited face-to-face, from our office locations, much of our information is internal only and can be specific to the geographic area around our locations.
Datatelligence does have a higher respondent retention than most other panels due to the nature of how we recruit and our respondents know of our company in-person as opposed to just over the internet.
In addition to deliverables, all DATO hosted programs run through quality control checks. A short report can be given client based on how our sample performs (and any other partner companies which are sampling in the same program).
Sample performance, top line frequency counts, and more can be monitored live.
Demographic variables not caught in the survey can be delivered upon request.
Datatelligence hosted studies use an in-house developed system which is incorporated into surveys. Quality control can be monitored live and survey data can be removed so it doesn’t reflect upon quotas.
The quality control uses a series of red herring and answer consistency questions. Respondents are given a score once their finished with their interview depending on how accurate, consistent their response is, or if they are paying attention to the question text. Timing metrics are also used based on a median time given by client. In addition the algorithm flags respondents for grid straight-lining and diagonal (or “Christmas tree”) like answering.
We use a three color grading system, green meaning passing quality checks, yellow for under review, and red meaning failing a good portion of the quality control.
If the client hosts the program, we will rely on the client to send us a list of respondents who did not pass their QC. These respondents are not counted toward their costs, and are marked in our system for quarantine and rehabilitation.
With that said, Datatelligence believes the data quality begins at the recruitment level. Our unique recruitment methods have provided us a panel community that is recognized by our small but growing user base, as exceptional.
Our belief is that each type of poor respondent behavior is not mutually exclusive of one another, eliminate the top two and you eliminate the overwhelming majority.
Datatelligence attempts to design surveys that are user friendly and more engaging. We prefer to use drag and drop over radio buttons, we avoid scrolling. We minimize the amount of screen real estate used by maximizing the number of questions per page. With client permission we will provide break points in longer surveys. We are constantly looking to improve the respondent experience and listens to feedback from our panel.
Datatelligence keeps participation history on all respondents.
The average member completes no more than 2 or 4 interviews in any given month; a maximum of 6 completed interviews is permitted. A maximum of 16 invitations per month are sent to members. Any member exceeding either of these thresholds is quarantined for the appropriate time period.
The average member completes no more than 2 or 4 interviews in any given month. It does very on specific sub-panels and hard to reach targets. However, the maximum invitations and completion of interviews still apply.
Datatelligence keeps participation history on all respondents, and on an aggregate level we can provide this to the client.
We have checks and measures in place to detect duplicate respondent e-mails and have a CAPTCHA system to prevent auto-mated sign-ups.
Also, all e-mails are verified by a Domain Name System check. If passed, the respondent’s e-mail will be immediately sent “verification.” If this comes back unanswered or as a bounced e-mail, the system will flag and remove the respondent.
Half our respondents are also recruited face-to-face at our local mall office locations. This gives an added benefit of knowing who our panelists are.
Face-to-Face: Respondents are recruited from mall floors, or are asked to join the panel after taking a survey. They will have three points where they "opt-in."
Telephone Interview: Respondents will be asked if they want to join our online panel after a telephone interview. They are signed up and sent an e-mail for confirmation.
Co-Registration: DO’s Co-registration partner will host a web portal on their site in which respondents will read about our panel. If they decide to join, they will confirm by clicking on a button to be redirected to our specific web-portal for the co-registration partner. At this point, the respondents is presented with more information about our panel and a web-form, and if completed will complete their double opt-in process. After opted in, all panelists will receive a confirmation e-mail.
Respondents are required to read it prior to signing up for membership.
Datatelligence uses SSL Certificates and encryption on all online web pages which require user information.
Respondent interviews links are limited to only one per e-mail address and cannot be forwarded after used. Our survey system uses security keys and matching IDs to validate all incoming respondents. Any individual trying to access a survey and are not listed in our invitations will be blocked live, automatically.
Data access on respondents is stored on pass worded servers behind our corporate firewalls.
All respondent data is kept on separate databases and can only be matched together by an ID which is encrypted. The IDs can only be unlocked by a special code which changes on a weekly basis.
If client needs to protect IP or any future market concepts, we understand security in programs is paramount. All respondents are required to follow strict rules of confidentiality before participating in the study, and then must agree upon this again in the survey.
In addition, while it’s technically impossible to fully guarantee to protect content, we can make it difficult by taking pre-cautions such as disabling copy-pasting, screen shots, and certain functionality within the survey while displaying any sensitive material.
Not as this time.
All invitations for surveys to children under the age of 13 will only be sent to the parent for their approval and supervision.
Our teens between 13 and 17 may be a part of our online panel as individuals and may receive e-mails as a normal member.